February 09 2017 | 0 Comments | 371 reads Average Rating: 3

Beyond Empty Words: Behavioral Analytics Provides Healthcare Organizations with Real Insights

by David Hom in Population Health

We all know that when it comes down to it, walking the walk is often much different than talking the talk. It can be difficult to rely solely on the word people give you about taking the right actions to managing their health. Instead, looking to non-traditional sources of information, such as behavioral data, might just be the way to discover the “real” actions patients are likely to take.

If you really want to know what they’re going to do though, you need to study their behavior. To do so, organizations can take the following steps:

1) Gather all relevant data about the population that you want to affect. You can begin to create micro segments of populations allowing you to begin to answer questions such as: “What type of clinical and financial risk do my patients have?” In addition to clinical and claims data, this information should include behavioral data including socio-economic, demographic, geographic, psychographic, attitudinal and performance data.

2) Use next-generation behavioral and predictive analytics to create a 360 degree view of the individuals or populations and you’ll start to discover insight on what type of disease burden they may have and determine if they will be compliant with the services recommended by the doctor.

3) Leverage the insights of how patients will actually behave to create strategies that your organization can take to guide patients toward compliance and healthier lifestyles. Such use of behavioral analytics can help organizations more successfully engage with patients.

But that’s not all. Can you think of some examples of how behavioral analytics – and subsequent insights – can be used to affect desired change with clinicians or other populations and whether they will actually be able to do the service recommended by the doctor?

To learn more about behavioral analytics, read our recently published e-book entitled Behavioral Analytics: Using Actions To Create Insights That Improve Outcomes.

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David Hom
Chief Evangelist

Dave is an internationally-recognized expert in the field of consumer engagement through programs such as Value Based Benefits and Employee Wellness.

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