May 22 2018 | 0 Comments | 165 reads Average Rating: 2.5
Patient Engagement: 3 Ways to Rise Above the Electronic Noise
Electronic communication is all pervasive in today’s world. Not surprisingly, healthcare organizations and their patients/ members want to communicate via smartphones and other mobile devices. What they don’t want, however, is a lot of electronic noise.
As such, healthcare organizations need to ensure that electronic communications are meaningful for patients and members – and offer something of value to their organizations as well. Of course, by sending regular, short alerts to mobile devices through text, SMS or an app, your healthcare organization can break information into more manageable chunks that are easier for patients/members to understand, remember, and act on. The challenge is to find a way to go beyond the generic eat healthy-exercise more-drink water electronic missives.
Here are 3 ways your organization can do so:
1: Target your audience.
By using next-generation analytics, you can determine which patients/members really need to hear what you have to say. This analysis can help you stratify patients/members by risk level so you can identify who needs immediate attention. Patients/members in the highest risk categories for hospital admissions, emergency department (ED) visits, complex procedures, etc., of course, will naturally float to the top of the electronic outreach list, because changing outcomes for these individuals will have the greatest impact under value-based care/risk sharing arrangements.
2: Zero in on those headed for trouble.
Your organization can also leverage analytics to identify patients who are trending toward a particular condition, such as pre-diabetics. As such, clinicians within your organization can start to work with these patients to prevent or stall the onset of the condition. As part of these interventions – which most likely would also include in-person visits with clinicians – you could start to send electronic messages that encourage patients to take positive steps and warn them of the consequences of not doing so.
3: Get personal.
Analytics can also be used to make the electronic messages relevant for the individuals receiving them. For example, instead of simply sending a message that encourages healthy eating, your organization could send out an alert that identifies specific restaurants that offer healthy fare and are located near the patient’s home. The alert could even offer suggestions on what menu items are best to order from these restaurants.
To get to this level of personalization, you will need to analyze data from a variety of sources. Health insurers, government agencies, and employers should start with claims and/or survey data and supplement this information with outside data such as demographic, socioeconomic, and psychographic data. Physicians can start with electronic health record (EHR) and claims data and then add to this information with knowledge gained through various outside data sources.
VP, Payment Services Delivery Leader
Arun Rangamani heads the Global Analytics & Technology Centers of Excellence which are based out of SCIO's Chennai office in India. Arun was previously responsible for setting up the SCIO’s global Analytics and Technology portfolios in India prior to moving on to developing the analytics practice from India.